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In 1995, a little known yoga teacher in Haridwar set up an Ayurvedic and herbal medicine store by the name of Divya Pharmacy, which became popular in no time. That yoga teacher was none other than, Swami Ramdev, whose yoga sessions made yoga an every household’s regular routine and way of life. Swami Ramdev ji has been organizing and conducting large yoga camps since 2002, broadcasting his yoga classes on various TV channels. In April 2022, Ramdev was ranked the 78th most powerful Indian by The Indian Express.
Ayurveda places great emphasis on prevention and encourages the maintenance of health through close attention to balance in one’s life, right thinking, diet, lifestyle and the use of herbs. The company is not merely an organization but a thought of creating a healthy society through the science of life called Ayurveda. Knowledge of Ayurveda enables one to understand how to create this balance of body, mind and consciousness according to one’s own individual constitution and how to make lifestyle changes to bring about and maintain this balance.